EPC stands for “Earnings Per Click” and depicts the average Affiliate earnings per 100 clicks across all Affiliates in a Merchant’s program.
The formula for this is (Commission Earned/Clicks) x 100.
This metric is provided as a 7-day or a 3-month rolling average and gives a snapshot of how well a Merchant’s program is performing.
3 MONTH EPC
Three-month EPC values are calculated and updated daily, using data beginning five months prior through three months prior i.e., if EPC is being computed in June, the data for Jan, Feb and Mar will be used to compute this data. The reasoning is that using data over this time frame, it is possible to account for extended or reversed transactions, etc.
At least 1,000 clicks must be recorded over the measurement time frame i.e., 3 months to calculate EPC. If there have been less than 1,000 clicks, N/A will display for the EPC.
7 DAY EPC
The 7-day EPC is a more immediate calculation and is made by taking data from the last completed day (usually the previous day) and going back seven days. So if the EPC is being computed on a Sunday, data will be taken from Saturday till Sunday previous.
At least 100 clicks must be recorded over the measurement time frame i.e., 7 days to calculate EPC. If there have been less than 100 clicks, N/A will display for the EPC.
